About Us

ALL PRODUCTS
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Our Story

 At IRA, fashion is not just about clothing — it’s about identity, confidence, and the freedom to express yourself exactly the way you want. IRA stands for women who are Independent, Radiant, and Authentic — women who believe in making their own choices, creating their own style, and embracing their individuality with confidence. We created IRA with a vision to build a fashion space where every woman feels seen, heard, and celebrated. In a world of ready-made trends and standard sizes, we believe true style begins when an outfit is designed around you — your personality, your comfort, your body, and your choices.That’s why customization is at the heart of everything we do.
Our brand is built around one simple idea: your choice matters the most.From design to fitting, every outfit is customised exactly the way you want. Whether you choose our premium fabrics or bring your own, we create outfits that match your vision, style, and comfort perfectly.We offer designer collections that are thoughtfully crafted and fully customisable according to every body type and fit preference. Along with custom stitching, we also give old clothes a fresh new identity through creative revamping and redesigning.From tailoring to transformation — IRA is your space for personalised fashion made with creativity, care, and your unique style in mind.
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Meet Our Founder

 Shivani Dandotiya At the heart of Ira by Shivi is a passionate designer and entrepreneur who transformed her love for fashion into a brand that celebrates individuality, craftsmanship, and conscious design.Founded with a vision to create fashion that feels personal, Ira by Shivi specializes in customized creations that reflect each customer's unique style. Our founder is also deeply committed to sustainable fashion, believing that garments carry memories and can be beautifully reimagined through creativity and skilled craftsmanship.Every piece is thoughtfully designed with attention to detail, quality, and elegance, ensuring a truly special experience for every customer.“Fashion is not just about what you wear—it is a reflection of who you are and the story you choose to tell.”
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